Baxter of California
“From the press release: “Baxter of California, the premium men’s groomingline since 1965, expands
into the home fragrance category with the introduction of “Flammable,” a series of three soy wax-based
candles. Produced in partnership with Joya, a trailblazer in the home fragrance design industry, with
packaging design by international art director Marc Atlan, the candles will be available at lifestyle stores,
apothecaries, grooming lounges, spas and online at baxterofcalifornia.com“
”Marc, who has designed iconic packaging for Comme des Garçons, Helmut Lang
and Yves Saint-Laurent, describes his design for “Flammable” as a “conceptual and chic understatement.”
The glass is slightly old-fashioned and reminiscent of an expensive single malt lowball tumbler, which is
extremely masculine. Graphic dots, echoing the glass dimples on the bottom of the vessel are silk-screened
all over the glass that are revealed as the black wax burns. With close attention to detail, Atlan added
a grid pattern of dots that are embossed around the box. The under-designed running block of black
foiled text becomes the cement thatholds his blatantly irreverent text together.”
Available at Roden Gray.
